Sharing Chatter Posts: who gets credit?

Salesforce recently added a new feature to Chatter that allows users to re-share posts with their followers, with a group, or via link.  I am SUPER thrilled for this ability — it has been really helpful to highlight, share, and/or amplify information.  For instance, if I shared a post from Jim Halpert it would look like this:

Users can click on “originally posted” to view the author’s original post

Another feature simultaneously released is “Chatter Influence,” an out-of-the-box feature that basically assigns each user in a Chatter organization an influence ‘score’ based on a secret algorithm around how frequently you share information that people like or comment on.  For example, Jim Halpert is considered an “Active Influencer” in his org:

So here is my question: if I share a colleague’s post, and people like and/or comment on the post that I share (rather than the original post), who gets the influence “credit” — the original author or the re-sharer? (I threw this out to Salesforce, who, as usual, responded quickly and they are looking into it.)

  • Philosophically, who really should get the credit – the original author? The one who shared?  Maybe both? Ultimately if the shared post gets more attention, it’s probably because the original author may not have as large of a personal following, or they didn’t know to share with a specific group in order to reach a larger audience. In this case the post had much less influence before it was shared, but if the post had never existed it would carry no influence at all… 
So maybe what it comes down to is the question of assigning influence to how users communicate rather than what they communicate; it seems like what = content = value.  How is also an important consideration, so maybe a combination of “what” (content) and “how” (audience navigation) yield the most accurate influence score – but how should they be weighted? 

What do you think?

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